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Lex August

Beer Sales Professional

Email:

Location:

Charleston, SC

A Bit About Me

Based on my experience in the beer industry, I have gained a wealth of knowledge and expertise in various aspects of the industry. From sales with a distributor to working in breweries, I have explored different roles and gained valuable insights. My experience managing taprooms and event spaces, as well as being a general manager, has given me a well-rounded perspective on the industry.

Work Experience

September 2023 - April 2024

May 2022 - September 2022

April 2020 - May 2022

June 2018 - May 2020

January 2015 - May 2018

General Manager // Brewlab Charleston 

  • I successfully managed both in-house and out-of-house sales. My experience in the industry allowed me to develop effective strategies for increasing sales and building strong relationships with clients.

  • I trained and educated the staff on different types of beers and cocktails.

  • Created a brewery focused cocktail menu

  • Successfully managed various social channels, created engaging content, and increased overall engagement. With a strategic approach and a deep understanding of the target audience I was able to consistently deliver results and drive growth for the brand.

  • Improved the brewery's branding to reflect the commitment to quality and craftsmanship. 

Taproom Manager // Bevi Bene Brewing co.

  • Successfully managed various social channels, created engaging content, and increased overall engagement. With a strategic approach and a deep understanding of the target audience I was able to consistently deliver results and drive growth for the brand.

  • I monitored and reported weekly analytics to management, enabling data-driven decisions and performance improvements.

  • Teamed up with local food trucks to drive business in the taproom

  • Researched local trends for successful events targeting a wider audience

Social Media Marketing Manager // Meeting Green Gardens

  • Designed assets for print, web, and social media. With my expertise in visual communication and design principles, I created compelling designs that resonated with the audience.

  • Planned quarterly events on and off premise

  • Attended trade shows to research new products

  • Merchandised the show floor to create an engaging and functional space for our customers. 

  • Interacted with customers for custom install jobs

Lead Bartender // Charles Towne Fermentory

  • Studied and memorized all beers on draft in order to give quality recommendations to guests

  • Warmly welcomed patrons ensuring they were promptly served and satisfied

  • Trained new hires, as well as educated current staff on new releases and updates at the brewery

Account Manager // Reyes Beverage Group

  • Managed a route of 88 high end craft bars

  • Met and exceeded sales goals monthly, and quarterly 

  • Assisted in purchasing draft for my route to drive sales

  • Anticipated customer needs and provided them with high quality service while upholding brand standards and values to ensure customer satisfaction

Part Time Work

Let's Get
Social

  • Facebook
  • LinkedIn
  • Instagram
Cheers

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